In 2021 we created a virtual reality experience for Fost Plus that raises awareness around new sorting guidelines in Belgium. Fost Plus, responsible for the collection and recycling of household packaging waste in Belgium, uses this virtual reality experience to help local governments to educate citizens of all ages in a fun and effective way.
To engage and encourage people into a subject matter that usually is not perceived as fun (like sorting), using virtual reality is already a good start. Virtual reality offers a different instructional experience for both children and adults, as it can position the user as a subject, rather than an observer, in a situation.
With a talented and experienced 3D department, we were also able to partner up with a global brand like The Smurfs to make it even more appealing, recognizable, and fun. Within a pleasant 3D environment, we deployed game elements which resulted in an accessible and fun learning opportunity for a broad audience.
In this game, you become a Smurf that has some cleaning up to do. Collect garbage in various Smurfy environments and see how well you sort. The result is a good example of deploying gamification and virtual reality in an accessible and fun learning opportunity.
The experience is being rolled out by Brussels-based communication agency Indiandribble in cities all over Belgium.