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Ken Steyls

10 reasons why location-based virtual reality can benefit your business

Virtual reality opens up new revenue-generating opportunities for all kinds of businesses. Whether you operate a family entertainment center, a laser tag center, a trampoline park or a movie theater, virtual reality can be a viable addition to your facility. In this article, we highlight 10 reasons why the time is now for location-based virtual reality.

1 - The technology is ready

Virtual reality revolves around critical technology components such as head-mounted displays, controllers, tracker technology and impressive content all managed by a well-balanced content management system.  The hardware part of VR has now reached a level of maturity that makes this technology affordable, reliable and user-friendly.

2 - LBVR has proven business models that work

The technology is already successfully implemented in entertainment and leisure businesses around the globe and has many winning business models.  Location-based virtual reality drives revenue, creates happy and returning customers and generates returns.  You are no longer a guinea pig.     

3 – A fantastic opportunity to differentiate from others

Virtual reality offers you a fantastic opportunity to differentiate your operation from everyone else’s with a unique attraction. Virtual reality has only touched 2% of our western markets and is definitely not mainstream yet.  LBVR experiences are a novelty, they are exciting and memorable. Embracing VR gives a competitive edge and a brand lift to any venue.  Don’t be the last man standing.  You may find yourself struggling to keep up with those that adopted and implemented the technology earlier. 

4 – Stay relevant

Location-based VR helps your business stay relevant and appealing in a time where everybody is facing fierce competition from in-home entertainment options. It is increasingly difficult to get (potential) customers of their couch and into your venue. 

Technology is pushing the boundaries of what is a memorable and compelling experience worth leaving the comfort of your home and virtual reality is doing just that.  The social aspect is another important driver.  Hooray, LBVR attractions make VR social and social is the new cool!

5 – High repeat and return appeal

New and exciting attractions like this make people return to your venue.  Good virtual reality solution providers will create new experiences every year keeping the experience fresh. This way you keep existing customers entertained and they might bring new people along. 

You will be able to offer a variety of experiences (for a diverse audience) using the same investment. A real game-changer! In addition, a lot of the content out there is designed specifically towards that repeat potential. Short and fun experiences that make you want to play again.

6 – The time of hobbyists and DIY is over

Adding virtual reality to your venue can be intimidating, but choosing a competent virtual reality solution provider should take away all your technical worries. A user-friendly interface makes the attraction easy to operate, support is available 24/7 and most issues can be dealt with remotely. The market is now offering multiplayer LBVR turnkey solutions that are thought over and well-engineered. The DIY-era is over and professional vendors have entered the space now.

7 – A flexible solution fit for group events

Multiplayer VR attractions are flexible in their usage and speak to a wide demographic and applications. That makes them very suitable for premium corporate events, team building, game tournaments, parties and other group events.  Most attractions also appeal to non-playing spectators as most attractions display gameplay entertaining others while they are waiting for their turn.

The content has also matured and exists for almost any target group or demographic. This makes it easy to integrate virtual reality into existing venues to elevate the whole experience.   LBVR is now part of bundles with other attractions and activities. This helps to introduce the technology to new people and generating more sales. Trampoline parks, karting, bowling alleys, … they all found the packaging value add.

8 – Marketing machine

With virtual reality, people are experiencing something new and exciting. This will make them share their enthusiasm with friends, family and their social media network, making your virtual reality attraction a real marketing machine. Word of mouth marketing is not only free but also more persuasive than other any marketing.

9 – Video gaming is becoming mainstream and Esports are booming

The video game industry is booming and is here to stay! Already bigger than the movie and music industry combined, gaming is taking over the entertainment world. In fact, the industry is going mainstream while the gaming audience becomes more and more diverse (e.g. more female gamers, rising average age). 

Within the gaming industry, Esports is exploding and you can take advantage of this. Appeal to consumers with a competitive mindset and organize your own tournaments and events. People don’t only play for social interaction and fun, some of them want to compete and compare skills and performance. That’s what makes tournaments so entertaining and what boosts repeat play. Done well, it’s a great way to generate more business, exposure, attract new customers and even create a whole community of its own around your venue.  

10 – Appeal to new generations

LBVR will not only entertain your existing customers, it will also help to convince new customers to come to your venue. It’s attracting millennials and as the new generation (Generation Z) is experience-driven, virtual reality and other immersive experiences are fitting for getting their attention.  LBVR surpasses the gaming community, as these experiences are getting more accessible to first-time users and getting more appealing to a wider demographics.


Believers and early non-believers are now united, LBVR is here to stay and the market is only starting to kick-in big time.  Winners in the industry are those that adapt early and try-out to find their balance in the revenue mix.  They will recoup the rewards once the market is irreversible.

This is the perfect time to add a virtual reality experience to your venue. But you need to take in account your own business model and consider multiple factors. Let AlterEyes assist you in exploring virtual reality’s true potential for your business. 

To learn more, check out our website or contact us at info@altereyes.com

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